IMPAQT News
Google Files for IPO, Vows It Won't Change
April 30, 2004
Matt Naeger, vice president of Pittsburgh-based search marketing firm Impaqt, said a publicly traded Google might become less secretive. In November, search marketers were startled when Google changed its search algorithm without notice, just before the all-important holiday shopping season, in what became known as the Florida Update.
"I think it would be handled completely different [as a public company]," he said.
