IMPAQT News
Protecting Your Trademarks: Who's Job Is It?
August 26, 2004
Concern over trademark protection is growing steadily among online advertisers. Who's responsibility is it to protect your trademarks? Should the trademark holders be expected to spend ad dollars to buy their own trademarked terms? What kinds of things should/could search engines do to help alleviate the problems?
Matt Naeger, VP and General Council for IMPAQT, suggested that affiliate contracts should have specific language written in to preclude your affiliates' use of marks. While your power over unscrupulous competitors may be limited, you should certainly have some say in how your affiliates use your trademarks. You are, after all, paying them.
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IMPAQT Marketing
412.733.7100
marketing@impaqt.com
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