IMPAQT News
How to use search engines to lure holiday shoppers
September 21, 2004
By Joanna L. Krotz
Online shopping is no longer a novelty you can afford to ignore. Shopping online has moved mainstream. During the holiday buying season, the customers you want are doing much, if not most, of their shopping with their fingers.
8 tips to fuel the engine
While search engine marketing can definitely level the playing field between big and small businesses, it's a complicated balancing act. Every search engine marketing campaign needs consistent attention to be effective. Here are eight timely tips to leverage search engine marketing for the holidays.
1. Slice and dice your markets. "Purchase highly targeted keywords for each of your products or services, then bring the searcher to the exact page describing it, not just to your home page," says Richard Hagerty, chief executive of IMPAQT, a search marketer based in Bridgeville, Pa.
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