IMPAQT Press Release
Calgon
Carbon Corporation’s Purrfectly Fresh™ to get a boost
in internet visibility from 3W Interactive
3W Interactive to develop Internet visibility campaign for odor
elimination product
Pittsburgh, PA and Boston, MA – November 5, 2001 – 3W Interactive, a provider of advanced business technology
solutions, announced today that Calgon Carbon Corporation has chosen
its search engine optimization (SEO) services to promote its Purrfectly
Fresh™ consumer product on the Internet. 3WI’s SEO team
will develop and implement a campaign to increase the visibility
of the Purrfectly Fresh web site on the Internet’s major search
engines and directories for consumers searching for pet odor information
and elimination products.
3W Interactive’s proprietary measurement technology will measure
Purrfectly Fresh’s online visibility and recommend site design
and content changes that will improve its relative position on the
major search engines and directories. Its team of experts will then
develop a campaign to optimize the Purrfectly Fresh website, including
benchmarking against its competitors’ search engine positions,
in-depth keyword and search term monitoring, page review and development,
copywriting, linking strategies and search engine and directory
submissions.
“We made a big push--and investment to market Purrfectly Fresh
on the Internet and were concerned by the amount of pet-related
and competitive information already out there,” said company
sales manager, Eric Makar. “3W Interactive’s SEO services
will not only keep us from getting lost in the crowd, but help us
get in front of the thousands of potential customers who are searching
for pet odor elimination products on the Internet every month.”
Purrfectly Fresh is a unique and nontoxic all-purpose pet odor eliminator.
It contains activated carbon crystals that absorb odors naturally
without using masking agents. Purrfectly Fresh is completely safe
for use around all pets and children. For more information, visit www.PurrfectlyFresh.com.
About 3W Interactive
3W Interactive provides advanced business solutions ranging from
out-of-the-box software installation and modification, to comprehensive
custom applications. Specializing in three practice areas, Knowledge
Management, Custom Application Development, and Search Engine Optimization,
the company has extensive IT/Internet experience that addresses
a full range of client strategic, creative and technological needs.
Some of 3W Interactive clients include General Nutrition Co., GlaxoSmithKline,
Eat' n Park, MetalWorks, Carnegie Museums, Axion Data Systems and
The Southwestern Pennsylvania Commission. For more information visit www.3w-interactive.com.
About Calgon Carbon Corporation
Calgon Carbon Corporation, headquartered in Pittsburgh, Pennsylvania,
is a global leader in service and solutions for purifying water
and air. The company employs approximately 1,000 persons at 13 operating
facilities and 12 sales and service centers worldwide.
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