IMPAQT Press Release
IMPAQT rolls out extranet service that lets clients analyze web site performance in real time
Pittsburgh-based company's "ExstoNet™" enables
users to more quickly and accurately measure their web site's visibility
Pittsburgh, PA – February 1, 2003 – IMPAQT,
a provider of Web visibility and search engine marketing services,
announced today the introduction of their sophisticated, next-generation
system for conducting comprehensive measurement and analysis of
Web site performance. The new system, called "ExstoNet,"
is the product of two significant enhancements made to the company's
own extranet site and measurement algorithm, used to calculate a Search Position ScoreSM (SPS) that ranks a
Web site's visibility.
"To fully appreciate the enhancements we've made, all you need
to know is who you want to target with your Web site," said
Richard Hagerty, President of IMPAQT. "From there, we tap the
strengths of comprehensive data, the latest technologies and a team
of seasoned Internet consulting professionals to show you what's
working, what's not, and how to dramatically improve Web performance."
The password secured ExstoNet enables IMPAQT to capture data on
a specific Web site and conduct instant analysis. IMPAQT's clients
have instant access to a repository of all information and communication
necessary for the implementation and management of a successful
Web Site Visibility campaign via the ExstoNet, a "super-powered
extranet" of sorts. Both IMPAQT's Web Visibility Team and clients
now use the ExstoNet to monitor their Web Visibility and Search
Engine Marketing Campaign with real time access to status information
on specific tasks, and the site's latest Search Position Report
to evaluate and analyze a site's visibility.
What's a Search Position Score?
The Search Position Score (SPS) utilizes a weighted scale to analyze
a site's position across the major search engines and directories
for primary keywords to yield a composite score. SPS is derived
from data that weighs the number of people searching for selected
keywords and drives the right demographic audience to a specific
Web site. By collecting timely and accurate data that reflects true
Internet search practices, IMPAQT assigns an exact value (SPS) to
a site's visibility.
The Algorithm: The Cornerstone of Web Visibility Measurement
To create a new, more accurate algorithm, IMPAQT developed an improved
proprietary spidering technology that, when integrated with extensive
Internet research and Nielsen//NetRatings' Audience Measurement
data, provides an enhanced Search Position Score.
The newly calculated search position algorithm incorporates the
following:
- A more precise description of a Web site's organic search results
- Detailed inclusion of pay-per-click/sponsored and paid inclusion link results
- Up-to-date weighting of search engine and directory popularity and market share
- The ability to analyze a site's Web presence to make informed strategic and tactical business decisions
- A keyword and key phrase ranking algorithm based on competitive Internet research and data from Nielsen//NetRatings to establish projected search frequencies for each keyword phrase
- Monthly algorithm updates to reflect current searching trends of the US Internet audience, and the overall popularity within search engines or directories
About IMPAQT
IMPAQT is a pioneer in Web Visibility measurement and management.
IMPAQT relies on its research-based methodology, proprietary data
gathering technologies, and unique visibility measurement metric,
the Search Position ScoreTM, to assist companies in increasing their
presence on the Internet through search engine and online directory
rankings, targeted interactive marketing strategies and other Web
Visibility services. Clients include Resco, Axion Data Systems,
Calgon Carbon Corporation, multiple brands of the pharmaceutical
and healthcare giant GlaxoSmithKline, and Schoolstranscripts.com.
For more information, visit www.IMPAQT.com.
