IMPAQT Press Release
One to One interactive chooses IMPAQT to provide search engine marketing services
“Agency of the Year” partners with search engine marketing firm to increase online visibility of its Fortune 1000 clients
Pittsburgh, PA and Boston, MA – August 6, 2002 – IMPAQT announced today that it was chosen as the search engine marketing partner of One to One Interactive, a leading strategic Internet marketing firm. IMPAQT will assist One to One Interactive’s efforts in increasing the online visibility of the agency’s Fortune 1000 clients by providing search engine optimization and Web visibility measurement services. BtoB Magazine named One to One Interactive the Interactive Agency of the Year for 2001.
Studies have shown that as much as 80% of all first visits to a business Web site are via search engines or Internet directories, representing a significant opportunity and even a greater challenge for companies with an online presence. Additionally, 42% of the 110 million US consumers who bought from online retail sites in 2001 arrived via search engines.
“One to One Interactive’s leadership is a result of our commitment to providing measurable results and leading technology,” said Jeremi Karnell, Chief Marketing Officer, One to One Interactive. “IMPAQT has demonstrated both process and technology innovations that will help our teams provide superior online marketing programs for clients. IMPAQT’s Search Position Score™ is the industry’s best indicator of how a brand is visible, or invisible to the online consumer.”
The cornerstone of IMPAQT’s Web Visibility Measurement and Management services is the Search Position Score, a proprietary measurement tool that is the only true metric of a Web site’s visibility across the top search engines and directories. The Search Position Score (SPS) is a single number generated via an algorithm that calculates the position of a brand/company for particular search terms. Used as a benchmark metric at the beginning of a campaign, the SPS is also a powerful tool for analyzing the progress of a program. No other Web visibility or SEM firm can boast of such an accurate and accountable measurement and evaluation tool.
“One of the most impactful and cost-effective ways to increase the visibility of a company’s brand is through targeted search engine marketing,” said Richard Hagerty, President of IMPAQT. “One of our first agency relationships is with one of the world’s best interactive agencies and this marks a significant milestone for our business.”
IMPAQT’s Web Visibility Services team relies on a research-based methodology and data analytics to increase the visibility of a client’s Web site on search engines and directories. IMPAQT gathers and analyzes data from both public and private sources, including their own proprietary spider technologies, to determine which search terms are being used by people actively looking for a client’s products and services on search engines. Using this data, IMPAQT helps companies increase their visibility on the Internet utilizing proprietary and industry standard strategies including advanced keyword and search term research and analysis, Search Position Score benchmarking against competitors, Web site design and content review, copywriting, meta tag and content development, linking strategies, and manual submission and follow up with the leading search engines and directories. IMPAQT further utilizes its proprietary spider technologies and Search Position Score data during the maintenance phase of the campaign to evaluate the effectiveness of its campaigns.
About One to One Interactive
One To One Interactive is a leading full-service Strategic Internet Marketing Services firm located in Boston, MA. One to One Interactive works with clients to develop a one-to-one relationship that drives customer loyalty, retention, acquisition and profitability. One to One clients include State Street, Motorola, Nextel, and Unisys. For more information about One to One Interactive, visit www.onetooneinteractive.com.
About IMPAQT
IMPAQT, a division of 3W Interactive, is a pioneer in Web Visibility measurement and management. IMPAQT relies on its research-based methodology, proprietary data gathering technologies, and unique visibility measurement metric, the Search Position Score, to assist companies in increasing their presence on the Internet through search engine and online directory rankings, targeted interactive marketing strategies and other Web Visibility services. Clients include Axion Data Systems, Calgon Carbon Corporation, multiple brands of the pharmaceutical and healthcare giant GlaxoSmithKline, and Schooltranscripts.com. For more information visit www.IMPAQT.com.
Search Position Score is a service mark of IMPAQT in the United States and other countries. All other marks referred to herein are the property of their respective owners.
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