IMPAQT Careers
Search Account Manager
Position Summary
The Search Account Manager is accountable for successfully managing Paid and Organic Search campaigns for enterprise level clients. The Account Manager works under the direction of the Account Group Manager and in coordination with the assigned Associate and other cross-departmental resources. The primary responsibilities of the Account Manager are to achieve client goals, represent IMPAQT as a thought leader in the marketplace, and contribute to the mentorship of team members.
Job Responsibilities
- Develop cutting edge market strategies for Search campaigns, including quarterly test plans, risk/benefit analysis, and actionable recommendations
- Demonstrate innovation and strategic thought leadership by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
- Employ analytical reasoning, data analysis, and problem solving skills to manage campaigns
- Serve as the conduit for effective communication, acting as the main point of contact for the client, internal departments, and third party providers
- Exhibit passion for learning, knowledge sharing, and idea generation in the Search marketplace
- Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
- Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients
- Provide proactive mentorship of Search Associates supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback
- Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings
Required Skill Set
- B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
- Minimum of 5 years of business experience
- Minimum of 1 year in on-line marketing industry
- Minimum of 3 years of direct client management experience
- Search Engine marketing and/or Business Management consulting experience a plus
- Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings
- Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, macros, etc.
- Skilled at managing and prioritizing complex parallel work streams across multiple functions, teams, & departments
- Able to communicate effectively with seasoned business professionals, including executive management teams, both internally and externally
- Energetic personality and passionate about the Search industry and working with Fortune 500 clients
Preferred Skill Set
- Experience being an effective leader and managing teams
See what we are looking for in an employee.
Articles
Pittsburgh was listed number 6 on Forbes.com's Ten Cities For Job Growth In 2009
Strength In Numbers – Smart Business, May 2008
Blog Posts
Visit to SEM - IMPAQT by Jim Jansen
How We Get Search Smart
If a Search Marketing expert tells you he/she knows ‘everything about Search’, it’s simply untrue. Search evolves 24/7. And what the industry looked like yesterday is a different beast today. It takes a rabid search account team to know and embrace all the changes which will ultimately affect every brand we manage.
That’s why IMPAQT is renowned for our ability to absorb new knowledge quickly. Read the whole story about our state-of-the-art training.
Only One Issue Slows Us Down….
In a rapid-paced industry like ours, the data moves fast. The decisions move faster. We are accustomed to late nights and early mornings, fueled by adrenaline and cappuccinos. But we have been known to slow down for one occasion and one occasion only: TO HIRE.
IMPAQT truly takes the time to hire only the best people. You know what they say about cutting once, but measuring twice? We measure and measure and measure until we know our new recruit will be a superstar. How can we be so sure? Read the whole story about why we're so picky.
Listen to a live Career Cast interview with IMPAQT's leadership and find out why even the interviewer wanted to apply for a job at IMPAQT!
