IMPAQT's Focus
While other online marketing agencies have chosen to generalize, we’ve chosen to specialize in the data-rich, Search-specific area of online marketing. Continuing to build upon this Search expertise is our competitive advantage as this strengthens our services and sharply defines our specialty as a vital partner in the entire marketing mix.
Staying true to Search gives us the unique ability to help our clients by partnering simultaneously with their other ad agencies, interactive firms and specialist groups who each bring their own expertise to the table.
Our Specialty
IMPAQT is noteworthy nationwide for these two services:
Client care and attention
Our approachable Search Account Managers are highly-regarded for their responsiveness to clients’ needs and for providing quick and savvy solutions.
Analytics
The comprehensive way in which we capture, integrate, share and analyze data for marketers is second to none in the industry. Our roots are in programming, data mining and analysis, and we continually invest in this area.
Our best partnerships are with:
- Marketers who need solutions to complex problems and opportunities;
- Brands which are in a highly-competitive environment;
- Companies with multi-faceted Web sites requiring our management for tens of thousands of keywords and multiple stakeholders
We prefer this complexity as our company was built to deliver optimal solutions at this level.
Our vertical expertise:
- Financial Services
- Retail
- Consumer Packaged Goods
- Pharmaceutical
- Education
- B2B
"Still deliberately contrary to larger competitors who dally in other interactive media, IMPAQT is laser-focused on applying analytics to improve paid and natural search results."
The Forrester Wave™: US Search Marketing Agencies, Q1 2009 (January 2009)
Stats
- 48% – percentage of work generated for Fortune 500 clients
- 92% – percentage of clients we’ve retained from seven years ago
- 102 – number of brands we provide services for
- 500 – number of brands we’ve provided services for since our inception
- 1999 – year founded
In a December 2008 client survey, 100% of clients agreed that IMPAQT provides first-class service such as professionalism, effective communication, and responsiveness.
IMPAQT's Unique Culture
Get a glimpse inside IMPAQT offices and see our people.
