Dr. Pat Stroh - Vice President, Analysis & Decision Support
As Vice President of Analysis and Decision Support, Pat Stroh leads his team of statisticians and business analysts to provide high-level analysis, simulation, and testing for IMPAQT's Search Marketing campaigns and for project-specific Consulting Solutions
His analysis and findings push the envelope in the Analytics industry beyond the basics of reporting data. He works with his team to offer expertise in database analysis, reporting and business intelligence, predictive modeling and forecasting. Pat not only brings his team's analytical skills to the table, but also superb client service and presentation skills to make complex ideas easy to understand and act upon.
Pat's career spans from Fortune 500 companies to innovative start-ups and academia. His strengths are found in his approach to predictive modeling, simulation, media planning, geographic analysis, customer analysis and segmentation, acquistion, and retention. He has provided decision-support services in a number of industries, including telecommunications, specialty retail, CPG, financial and entertainment. Pat has also held faculty positions at Carnegie Mellon University and New York University.
Pat has a B.A. in Social Science/Statistics from the University of Wisconsin, and an M.A. and Ph.D. in Political Science from the State University of New York at Stony Brook.
An excellent presenter and strategic planner, he is frequently invited to present at Direct Marketing Association and American Marketing Association, and has been a guest lecturer for eMetrics Association. He has also been a contributing writer to Visibility Magazine, Website Magazine, BtoB Magazine, DMNews and a frequent writer for Search Engine Watch.
Read More from Dr. Pat Stroh:
Paid Search Marketing: Can It Learn From Database Marketing? - Visibility Magazine
Spend Less on Pay-Per-Click - Website Magazine
Offline impact: econoometric modeling and search keyword bidding - BtoB Magazine
Working on a Search Campaign with a Limited Time Frame - DM News
Fortune Tellers and Paid Bid Management – SearchEngineWatch
Is Your Paid Search Campaign Part of a Mix or a Mess? – SearchEngineWatch
Coordinating Search with External Media: Can Less Be More? – Search Engine Watch
In the Mix: Search in the Overall Marketing Mix – Search Engine Watch
Search's Place in the Marketing Mix – Search Engine Watch
