How we get Search Smart
If a Search Marketing expert tells you he/she knows everything about Search, it’s simply untrue. Search evolves 24/7. And what the industry looked like yesterday is a different beast today. It takes a rabid Search account team to know and embrace all the changes that will ultimately affect every brand we manage.
That’s why IMPAQT is renowned for its ability to absorb new knowledge quickly.
Frequent and Thorough Training
Knowledge travels through many sources at IMPAQT. It comes from our clients, whose marketing teams span the boardrooms and the trenches of their respective companies, offering unique insight on customers and passing that insight on to us for analysis.
Knowledge is shared rapidly via the industry – and, tactically, through the 30+ RSS industry feeds, which we’ve arranged to sync to each employee’s laptop, here, 24/7.
Knowledge is bestowed through our tenured and talented Education Services Team (a.k.a. our beloved Training Team), who do an impressive job of continually captivating a room with the latest and greatest in solutions.
Knowledge is shared in our IMPAQT-created Knowledge Exchange Sessions, where employees across various levels of management exchange insights and ideas among multiple disciplines – making us a more well-rounded crew.
But the golden egg of knowledge is sitting in front of you – in the nest we call the Internet. The knowledge IMPAQT gleans from millions of data points across Web and consumer activity is the knowledge that really matters. It’s the knowledge of consumer behavior, and it starts every discussion and ignites every idea at IMPAQT.
Yes, we’re knowledgeable because of our commitment to constant training, but we are Search Smart because we only hire employees with a fascination with and curiosity for why others do what they do online.
