Our Approach to Smarter Search Marketing
IMPAQT's approach stems from our belief that Search Marketing's ultimate effectiveness comes from its thoughtful integration of Search with other media and marketing channels. When used in this holistic manner, Search Marketing is most powerful. It can be leveraged as a strategy, a research tool, a testing mechanism, or a tactic for any marketer.
As illustrated above, this marketing mix can — and should — be integrated into Search Marketing (SEO, Paid Placement, etc.) to achieve results beyond traditional expectations.
IMPAQT uses data that goes far beyond typical Search data used in day-to-day campaign management. We're interested in combining data from CRM systems, offline sales and POS systems or media spending data — just to name a few. Then, we're interested in identifying the most valued insights from those combinations.
Through integration of disparate data channels, we give marketers what they need to see from Search: its role in converting sales, its power to move rankings and provide reach for brands, and its influence on the media mix.
PPC and SEO
Watch what IMPAQT's Executive VP Matt Naeger has to say about Paid and Organic Search Marketing.
"[IMPAQT] becomes a trusted concierge by providing training workshops and recommending partners. Client references say this approach makes the vendor feel more like one of them than an agency partner: 'IMPAQT folks are like our own employees. They really live and breathe our business.'"
The Forrester Wave™: US Search Marketing Agencies, Q1 2009 (January 2009)
