Audience Identification and Measurement™ (AIM)
The Search Side of Traditional Narrowcasting
Audience Identification and Measurement™ is IMPAQT's proprietary methodology for identifying and segmenting online searchers — then enhancing keyword development based on what we've learned from our targeted audiences. IMPAQT uses this AIM process to segment online searchers by also overlaying data such as searcher behavior, psychology, and demographics.
Once searcher audiences are segmented, this information can be used for much more than push marketing. We use this information to help guide SEO content, ad copy creative, or the innovative mix of Search with other media.
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