Online Holiday Planning - How to get "Retail Ready"
Online retailers know the pressure of getting an early start on prepping for the holiday shopping season.The winners will be the ones with the best visibility at exactly the time buyers need it.
Getting organized for the all-important holiday season with a killer Search Marketing campaign is only part of the battle. It's also vital to effectively weave Search into other marketing channels. And, you better know for certain that all online content about your brand is accurate, appropriate and positioned well.
We’ve seen companies invest heavily into Search Marketing, yet fail to act on meaningful data from the prior year - data such as last year's keyword vs ROI performance or competitor traffic analysis. Alternatively, some companies spend on stellar campaigns just to discover that a phone number to the flagship store is incorrect and all call volume is lost during the week before Christmas. In the critical months between October and January, marketers can’t afford these ‘online oversights’.
Spotting online oversights which erode your revenue potential is just one of the many offerings IMPAQT provides to retail marketers through its short-term consulting arrangements. Our project-specific engagements focus exclusively on one aspect: Helping retail clients plan smarter for the holiday season. We do this by advising on how to uncover opportunities to leverage the power of Search Marketing.
Consider it 'insurance' at a time when it matters the most.
Our retail-specific Search Strategists offer counsel, which includes:
- Identification of ad groups/campaign segmentation
- Budgeting recommendations
- Assessment of performance against specific promotions
- An audit and recommendation of the best performing ad copy components, based on historical analysis and expertise in best practices
- Recommendations of keyword expansion to support new products or new query terms
- Research summarizing top category keywords and competitor traffic keywords to maximize click-through
- Counsel around planning resources to support peak ad copy changes
- A prioritized (and customized) list of the most valuable items to monitor, evaluate and manage
- An assessment of inaccuracies, inconsistencies, or incorrect messaging and positioning
- Creative concepts for how Search Marketing can boost other advertising
Are you
Retail Ready? Talk to us.
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Delicious Marketers who will benefit most from IMPAQT's Holiday Planning Consulting have:
- Existing PPC and SEO campaigns
- Revenue expectations from Search Marketing for the '09 holiday season
- Thousands of keywords and/or web pages
Case Study on Holiday Planning for a Gifts Retailer
