Our newly-enhanced SEO offering:
SOAP (Search Opportunity Action Plan)

Need to know what your next SEO investment will yield? Why doesn't anyone in the SEO industry talk about this?

Well, it's always been IMPAQT's opinion that once you realized the pay-off of your Search Engine Optimization spend, you'd spend a whole lot more. So, we put our best brains to work and developed a way to show marketers their ROI on specific SEO projects.

In addition to getting ROI estimates, we thought marketers may also love tapping into SEO expertise on a short-term, no-commitment basis. This gives marketers the ability to test partners and projects efficiently while focusing only on the SEO areas vital to business success.

We packaged these offerings into short-term SEO engagements with a lower-price point than typical long-term contracts. And we ensured that our deliverables help marketers find and prioritize their best SEO strategies - all while understanding the financial risk and rewards.

Since organizational structure (and politics!) are sometimes a hidden barrier to success, we counsel marketers on ways to gain buy-in from others in their organizations. We're able to do this because part of what makes our new SEO offering effective is the fact that we immerse ourselves in the business structure of our clients. Then, we can understand our clients' limitations and offer them advice that is more likely to be implemented.

We believe this unique way of partnering with our clients is a smarter, more efficient way to approach search engine optimization.

Three steps comprise our SOAP (Search Opportunity Action Plan):

Step One: SEO Discovery

We'll come onsite to interview your teams and complete our proprietary consulting modules - a questionnaire meant to extract answers and insights for more than 100 aspects important to your SEO success. Then, we'll couple that with industry and product-level research as well as a look at your competitive set.

Step Two: SEO Analysis

Our teams take the knowledge learned from your onsite visit and add in our expertise for your industry,current market conditions, consumer behavior information, and our team's counsel and experience with solving like problems and seizing similar opportunities.

Step Three: SEO Recommendation

With our discovery and analysis concluded, our team provides a written deliverable outlining customized SEO opportunities. In our recommendation, we'll provide ROI, costs, risks/benefits, and counsel around the types of functional roles that are necessary for making your SEO initiative succesful.

Specifically, our short-term SEO Recommendation will tell you:

Ideal projects, approaches, and actions to exceed goals
Benefits of each recommendation, including projected ROI
Justified budget (financial and human resources) for recommended efforts
The organizational and marketplace challenges of implementation and recommendations for overcoming them
Expectations of costs

Our deliverable includes:

An assessment, analysis, and recommendation of what should be done to optimize the Web site.
Web site analysis
Keyword set and keyword analysis overview
Template-based content and meta recommendations
Linking strategy for obtaining links and/or creating link bait