Search-Influenced Social Media
Your Web site may not be wielding the most influence about your brand on the Search Engine Results Pages (SERPs). In fact, Social Media sites may be more prevalent and persuasive than anything else you can 'push out' as a marketer.
When consumers choose to share their opinions through Social Media,
are you engaging with them? Are you listening to your consumers through Twitter? Are you giving them something to talk about?
IMPAQT's Social Media Audit takes a look at what exists (over time) in a marketer's Social Media space. Then, we help clients best align their Search Marketing efforts to harness Social Media.
Using proprietary analytics and through our Search strategists, we:
• Help assess "social influencers"
• Monitor the change in appearances on a SERP, and
• Help Marketers create Web 2.0 strategies (and Search-based methodology) to leverage this.
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Watch IMPAQT's Jamie Keaney talk about integrating Social Media into Search Marketing programs.
