Video Optimization
1st and 2nd Generation Video Search Engine Optimization
Does a video exist online if users can’t find it? Just like Web site copy, videos need to be optimized so they can be found by search engines. This process can be tedious and the rules and performance are always changing. Because IMPAQT believes in the power of video to move brands, we’ve invested in Video Optimization. We help clients optimize videos throughout every phase of production, then track and report the optimization progress once the video is made available online. Posting a video on the Web demands more than just uploading it to a Web site. The Video Search Engine Optimization process spans from topic discovery to online implementation —and beyond.
IMPAQT's Video Optimization teams' continual adjustments to client accounts are beneficial in leveraging content and staying up-to-date with current Search trends and procedures. According to ComScore's 2008 search engine rankings, YouTube is the number two search engine in the world, surpassing Yahoo!. With the abundance of video content, it is vital that your video content and metadata are optimized to enhance your campaign's likeliness of greater exposure. Implementing a Video Campaign propels your brand into the Search-influenced Social Media Universe.
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