What We Do
Analytics
Pat Stroh
With roots in database marketing, we have placed a heavy emphasis on analytics since we entered the Search Marketing space over a decade ago. Our team of statisticians and data integrators is highly-trained in predictive modeling and forecasting, as well as the translation of technical results into tangible strategies.
Our partnership with SAS, the leader in business analytics software, fuels our analytics services in long-term performance forecasting, conversion attribution, campaign organization, campaign budget allocation, campaign performance testing, keyword bid management, and media mix modeling.
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Search Engine Optimization (SEO)
"[IMPAQT] becomes a trusted concierge by providing training workshops and recommending partners. Client references say this approach makes the vendor feel more like one of them than an agency partner: 'IMPAQT folks are like our own employees. They really live and breathe our business.'"
The Forrester Wave™: US Search Marketing Agencies, Q1 2009 (January 2009)
