How We Work

Innovations
Matt Naeger

We’ve gone beyond fitting Search Marketing strategies into existing technologies and using typical metrics to define success — we’ve invented new ones that combine data, industry trends, and clients’ unique needs:

• Adaptive Bidding
• Audience Identification and Measurement™ (AIM)
• Brand Attachment Value™ (BAV)
• ExstoNet™
• Media Mix Modeling
• Search Position Score™ (SPS)
• Target Rating Points (TRP